Relationship Marketing (Marketing Science Institute (MSI) Relevant Knowlege Series). This item is unavailable.
Language: English
Published by Marketing Science Institute, 2008
- Softcover
- Used
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
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Unavailable
Softcover
Condition: Used - Very good
US$ 6.49
Item description from seller
Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0965711498I4N10
- Title
- Relationship Marketing (Marketing Science Institute (MSI) Relevant Knowlege Series)
- Author
- Robert W. Palmatier
- Publisher
- Marketing Science Institute
- Publication year
- 2008
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0965711498
- ISBN 13
- 9780965711494
- Item weight
- 0.8 pounds
Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial issues: understanding the financial impact of relationship marketing, building and maintaining strong relationships, targeting and adapting relationship marketing strategies, and improving performance through best practices. Outlines future research directions and topics.
"Synopsis" may belong to another edition of this title.
About the Author
Robert W. Palmatier is Evert McCabe Faculty Fellow and Assistant Professor at the University of Washington.
"About the title" may belong to another edition of this title.