Relationship Marketing: Winning and Keeping Customers (CIM Professional Development)
Language: English
Published by A Butterworth-Heinemann Title, 1998
- Softcover
- Used
Seller: Country House Library, Gloucester, United KingdomCountry House Library
5-star seller
AbeBooks seller since October 24, 2025
Softcover
Condition: Used - Good
US$ 4.32
US$ 16.29 shipping
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Add to basketFree 30-day returns
Seller Inventory # CHL2316852
- Title
- Relationship Marketing: Winning and Keeping Customers (CIM Professional Development)
- Author
- Payne, Adrian and Christopher, Martin and Peck, Helen and Clark, Moira
- Publisher
- A Butterworth-Heinemann Title
- Publication year
- 1998
- Condition
- Used; Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0750640170
- ISBN 13
- 9780750640176
- Item weight
- 522 grams
The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive advantage. This book, which complements the best-selling title Relationship Marketing, presents a selection of some of the best writing on the subject by experts from around the world. The editors have supplemented these articles with linking summaries and commentaries which together highlight the breadth of this important topic.
Issues such as:
*customer retention
*employee satisfaction
*supplier relations
*management of service quality
are all brought together to provide an integrated approach to the development of a relationship marketing strategy.
Complements the best-selling title Relationship Marketing
Presents a selection of some of the best writing on the subject by experts from around the world
Issues such as:
*customer retention
*employee satisfaction
*supplier relations
*management of service quality
are all brought together to provide an integrated approach to the development of a relationship marketing strategy.
Complements the best-selling title Relationship Marketing
Presents a selection of some of the best writing on the subject by experts from around the world
"Synopsis" may belong to another edition of this title.
From the Publisher
Issues covered include: *customer retention *employee satisfaction *supplier relations *management of service quality
"About the title" may belong to another edition of this title.
Country House Library
Gloucester, United Kingdom
5-star seller
AbeBooks seller since October 24, 2025
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 10 business days | 5 to 10 business days |
|---|---|---|
| First item | US$ 16.29 | US$ 26.03 |
Payment methods
Store description
Preloved and vintage books. First editions and collections.
Specialty
VintageSeller's business information
Bluebell Abbey Ltd
5 Pywell Road
Corby, United Kingdom NN17 5WA