Relentless: The Science of Barrier-Busting Sales

Dudley, Suzanne C.; Bryant, Trelitha R.

ISBN 10: 0935907025 / ISBN 13: 9780935907025

Published by Behavioral Science Research Press, Incorporated, 2019

About this Item

Fast Free Shipping â Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

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Bibliographic Details

• Title: Relentless: The Science of Barrier-Busting Sales
• Publisher: Behavioral Science Research Press, Incorporated
• Publication Date: 2019
• Language: English
• ISBN 10: 0935907025
• ISBN 13: 9780935907025
• Binding: Soft cover
• Condition: good

About this title

Synopsis

Are You Relentless . . . or Reluctant? For generations, salespeople have possessed a well-defined reputation as outgoing, fearless, and audacious. But for many, the familiar stereotypes mask a darker reality. Far from being unstoppable selling machines, they struggle with a secret fear of prospecting. Whether on the phone, in person, online, or in front of groups, initiating contact with prospective buyers causes discomfort and distress. So they avoid it. Instead of making calls, they make excuses. It’s a costly trade-off. Sales call reluctance — emotional hesitation to prospect — can be a career-killer. Studies show that up to 80% of new salespeople may fall victim to it. And 40% of veteran sellers have considered leaving the profession because of negative feelings toward prospecting.But it doesn’t have to be that way. Building upon the pioneering research of call reluctance experts George W. Dudley and Shannon L. Goodson, authors Suzanne Dudley and Trelitha Bryant present proven strategies for busting through the barriers that keep talented, deserving salespeople from achieving success. No platitudes. No gimmicks. Just practical solutions, rooted in science and field-tested on thousands of salespeople around the world.Whether you sell a product, a service, or yourself, you can learn to overcome the fears that hold your career hostage. Become an effective advocate for your interests — proudly, ethically, and above all, relentlessly.