Relevance: Making Stuff That Matters
Language: English
Published by Portfolio Hardcover, 2008
- Hardcover
- New
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.BennettBooksLtd
AbeBooks seller since April 17, 2008
Condition: New
US$ 104.21
Quantity: 1 available
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Seller Inventory # Q-1591842204
- Title
- Relevance: Making Stuff That Matters
- Author
- Manners, Tim
- Publisher
- Portfolio Hardcover
- Publication year
- 2008
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1591842204
- ISBN 13
- 9781591842200
- Item weight
- 11 ounces
- Dimensions
- 7x5x1
Manners shares how the best of the best create solutions to their customers’ problems and help them live happier lives. You’ll learn how:
- Levi’s reasserted relevance when it created wardrobe solutions for men.
- Dunkin’ Donuts stopped trying to mimic the look and feel of Starbucks and found success by delivering a simple, quick cup of joe.
- Hasbro reinvented board games for today’s time-pressed consumers.
- Kleenex’s new germ-fighting tissues helped keep the company relevant by turning a useful product into a necessary one.
- Staples stopped wasting its shoppers’ time with extraneous products.
- Nintendo’s simple design for the Wii appealed to consumers of all ages and game designers alike, allowing it to outsell its competitors.
The path to sustainable growth for your brand begins with designing meaningful solutions and providing them when and where people need them most. Relevance will teach you how to become—and remain—indispensable.
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BennettBooksLtd
Los Angeles, CA, U.S.A.
AbeBooks seller since April 17, 2008
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BennettBooksLtd
CA, U.S.A.
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