Relevance: Making Stuff That Matters
Language: English
Published by Portfolio Hardcover, 2008
- Hardcover
- Used
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
AbeBooks seller since March 24, 2009
Condition: Used - Very good
US$ 8.26
Quantity: 1 available
Add to basketItem description from seller
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G1591842204I4N00
- Title
- Relevance: Making Stuff That Matters
- Author
- Tim Manners
- Publisher
- Portfolio Hardcover
- Publication year
- 2008
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1591842204
- ISBN 13
- 9781591842200
- Item weight
- 0.6 pounds
Manners shares how the best of the best create solutions to their customers’ problems and help them live happier lives. You’ll learn how:
- Levi’s reasserted relevance when it created wardrobe solutions for men.
- Dunkin’ Donuts stopped trying to mimic the look and feel of Starbucks and found success by delivering a simple, quick cup of joe.
- Hasbro reinvented board games for today’s time-pressed consumers.
- Kleenex’s new germ-fighting tissues helped keep the company relevant by turning a useful product into a necessary one.
- Staples stopped wasting its shoppers’ time with extraneous products.
- Nintendo’s simple design for the Wii appealed to consumers of all ages and game designers alike, allowing it to outsell its competitors.
The path to sustainable growth for your brand begins with designing meaningful solutions and providing them when and where people need them most. Relevance will teach you how to become—and remain—indispensable.
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About the Author
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ThriftBooks-Atlanta
AUSTELL, GA, U.S.A.
AbeBooks seller since March 24, 2009
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