Relevance Raises Response: How to Engage and Acquire with Mobile Marketing

RELEVANCE RAISES RESPONSE and that is precisely why mobile marketing is the greatest advertising and marketing medium of all-time. Mobile offers the ability to laser target your audience by providing the best offer, at the best time, when the targeted customer is most likely to buy.

THE CHAPTERS

In Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, author Bob Bentz takes you through all of the major elements that contribute to mobile marketing success in nine easy to read chapters that will help your business sell more with mobile.

 1.  Introduction to Mobile

2.   Advantages of Mobile

3.   Mobile-Optimized Websites

4.   Text Message Marketing

5.   Social Media

6.   Mobile Advertising

7.   Mobile Apps

8.   Mobile Commerce

9.   The Future of Mobile 

WHAT YOU’LL LEARN ABOUT MOBILE MARKETING 

This is not a book that will philosophize about mobile and give you theories on why it is so effective. Instead, it is book written by a businessperson who works in the trenches of mobile marketing every day with hundreds of customers, in many different vertical markets. What you’ll get when reading this book is actionable insight on what you can do to help your business sell more with mobile.

What you’ll learn in these chapters includes:

·   The History of the Mobile Phone

·   How to Set and Analyze Key Performance Indicators (KPIs)

·   Mobile Marketing Definitions and Buzzwords

·   Principles of Responsive Design

·    How to Use A/B and Multivariate Testing

·    Mobile Search Engine Optimization (SEO)

·   Legal Requirements for SMS Short Code Marketing

·    Analysis of the Major Social Media Networks

·    How to Attract Followers with Social Media

·    How to Advertise In-Apps

·    Mobile Programmatic Buying

·    Advertising on Social Media

·    How to Develop a Mobile App

·    Marketing an App

·    App Store Optimization (ASO)

·    The Internet of Things

·    Virtual Reality

BONUS FEATURES

There are several bonus features, in addition to the chapter content, that makes this book the best single source for mobile marketing information.

·   Bob’s 60 Top Text Message Marketing Tips

·   Top Secret: What Does Facebook Know About You?

·    Why Facebook is the Greatest Advertising Medium of All-Time

·     With Mobile Advertising, there is No Prime Time Anymore

·     Why Mobile is Your Small Business Powerhouse

·      How to Craft a Great Text Message

·      E-commerce: How Mobile Drives Sales in Retail Stores

But, it doesn’t stop there. Mobile marketing is so fluid, and the business is changing so rapidly, that it’s difficult for any print book to keep up. There, Relevance Raises Response answers the call as well by providing a website that is continually updated with the latest mobile marketing statistics and information.

RELEVANCE RAISES RESPONSE

Marketing is an ongoing contest for people’s attention, and mobile provides the mechanism that, in the history of promotion, is the closest a brand has ever been able to get to its customer. With mobile, customers can act on any message at any time, no matter where they are. They can take immediate action to research, find, or buy something. When a consumer can act in the moment, his expectations are high and his patience is low. That makes the credibility and relevance of the mobile message of the utmost importance. Ultimately, brands that do the best job of engaging consumers with a relevant mobile message will win.

As a modern marketer, every digital strategy made today should be thinking tap first and click second. We are living in the age of mobile.

PRAISE

"The book confirmed to me why mobile works better for usthan newspapers or online."
-- Peggy Kelley, PapaJohn's Pizza

"If you want to understand mobile marketing & increaseyour business as I did, look no further."
-- Valerie Crapeau,Toll Apartment Group

"Bob Bentz is a thought leaderin mobile marketing. In this book you will learn how to enact a mobilestrategy that is relevant in today's evolving marketing landscape."
-- Jennifer Galle, Valley Forge Casino

"Brilliant and encyclopedic in scope. Shouldbe a university textbook!"
-- Dr. MichaelCowpland, former President & CEO, Mitel Networks

"Enjoy the book. Study its contents.Implement the strategies and grow your business."
-- Chester Elton, "Apostle of Appreciation" and best-selling author

"Anyone who has the word 'marketing'associated with their title or has such responsibilities within their companyshould view this book as a must read."
-- Bret Dunlap, Senior Vice President, MobileDivision, Autobytel



Marketing is an ongoing contest forpeople's attention. Mobile marketing is all about customer engagement andacquisition with a relevant message that provides the response a brand isseeking. What you'll discover in this book are proven strategies from an authorthat lives mobile marketing every day. It's his passion. It's his livelihood.

Relevance Raises Response is authored by Bob Bentz, president of Advanced TelecomServices. The company is headquartered in suburban Philadelphia, with officesin Toronto, London, and Prague. Bentz guided ATS, founded in 1989, from astartup with no outside funding to a flourishing company with $62.2 million inannual sales.

Visit us for updatedbook information at RelevanceRaisesResponse.com.

Book cover by MichaelCandelori.