Title: Relevant Selling: Research Proves Customers Value More Than Just Price
Publisher: Executive Suite Publishing
Publication Date: 2012
Language: English
ISBN 10: 0615564038
ISBN 13: 9780615564036
Binding: Hardcover
Edition: 2nd Edition
Condition: Acceptable

About this title

Synopsis

Many companies lament that price pressure has destroyed their margins and market share. Sales people are often convinced that price is their only tiebreaker., i>Relevant Selling" was written by an award-winning Consultant whose research proves otherwise. Topics covered in this book will explain why companies are underperforming, how businesses can stop guessing what their customers want and what it takes to start selling what is relevant to guarantee that failing trends progress in their favor.

About the Author

Jaynie L. Smith is the best-selling author of Creating Competitive Advantage and CEO of Smart Advantage, Inc. She has been an international speaker and consultant for over 20 years.

She works with Fortune 500 companies and has spent over 40,000 hours coaching CEOs and csuite executives from midsized companies to multinational organizations.

Craig Mowrey, Senior Partner of Smart Advantage, is the in-house research expert. He has designed and analyzed more than 150 studies and presents the relevance of these findings nationally and internationally. He has been a subject matter expert in multiple fields for over 35 years.

Mark Steisel is a writer, editor, and consultant who has worked on bestselling books with authors including Donald Trump, Jay Conrad Levinson, and Rick Frishman.

"About this title" may belong to another edition of this title.

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