Relevant Selling: Research Proves Customers Value More Than Just Price

Jaynie L. Smith/ Craig Mowrey/ Mark Steisel

ISBN 10: 0615564038 / ISBN 13: 9780615564036

Published by Executive Suite Press, Inc., 2012

About this Item

2nd edition. 270 pages. 7.60x5.00x0.80 inches. In Stock.

Seller Inventory # 0615564038

Bibliographic Details

• Title: Relevant Selling: Research Proves Customers Value More Than Just Price
• Publisher: Executive Suite Press, Inc.
• Publication Date: 2012
• Language: English
• ISBN 10: 0615564038
• ISBN 13: 9780615564036
• Binding: Hardcover
• Edition: 2nd Edition
• Condition: Brand New
• Weight: 0.36 kilograms

About this title

Synopsis

Many companies lament that price pressure has destroyed their margins and market share. Sales people are often convinced that price is their only tiebreaker., i>Relevant Selling" was written by an award-winning Consultant whose research proves otherwise. Topics covered in this book will explain why companies are underperforming, how businesses can stop guessing what their customers want and what it takes to start selling what is relevant to guarantee that failing trends progress in their favor.

About the Author

Jaynie L. Smith is the best-selling author of Creating Competitive Advantage and CEO of Smart Advantage, Inc. She has been an international speaker and consultant for over 20 years.

She works with Fortune 500 companies and has spent over 40,000 hours coaching CEOs and csuite executives from midsized companies to multinational organizations.

Craig Mowrey, Senior Partner of Smart Advantage, is the in-house research expert. He has designed and analyzed more than 150 studies and presents the relevance of these findings nationally and internationally. He has been a subject matter expert in multiple fields for over 35 years.

Mark Steisel is a writer, editor, and consultant who has worked on bestselling books with authors including Donald Trump, Jay Conrad Levinson, and Rick Frishman.