Remaining Relevant - The future of the accounting profession

Since 1994, Rob Nixon, CEO and co-founder of PANALITIX, has coached and taught accountants how to run profitable and efficient firms. He is an entrepreneur who has been running successful businesses since 1986. His latest innovation, PANALITIX, is cloud software which enables accountants' to offer real time business advisory services their clients.

An industry thought-leader, whose speaking engagements have taken him around the world, Rob sets the benchmark for change for accountants failing to adapt to a changing industry. More than 150,000 have heard him speak and 16,000 accountants have used Rob's training products including his revolutionary coaching model called coachingclub(TM) or his DVD workshop modules.

In 2011, Rob published his first book "Accounting Practices Don't Add Up!", an insightful yet practical guide for firms to move beyond the limitations of the traditional 'practice' model. Since then, the explosion of cloud computing and its impact on the accounting industry is the impetus for Rob's latest book "Remaining Relevant". It's all about the future of the accounting profession.

"If you are serious about the profession, you can't afford not to heed this advice on a daily basis. Rob Nixon is to accounting what Peter Drucker was to strategy: He creates new paradigms and fresh approaches to a discipline that would be headed for the doldrums without him. I've worked with Rob Nixon and find him one of the most exciting and entrepreneurial thinkers in the world. It's a shame that only the accounting profession benefits from his genius." -Alan Weiss, PhD Author, Fellow of the Institute of Management Consultants, Member of the Hall of Fame of the National Speakers Association

"Rob Nixon has been bringing ideas to the accounting profession for many years. REMAINING RELEVANT is one of Rob's biggest contributions to date. If you read it you will take away value added ideas for growing your practice that you won't find so succinctly well packaged anywhere else." -Jay Nisberg, PhD, Internationally recognized consultant to the CPA/CA profession

"If you believe that the public accounting profession is immune from change, you have a rude awakening coming. We have to change what we do and how we think in order to survive. This book offers a roadmap to success for the entrepreneurial accountant, backed up by some pretty thorough and impressive research. If you're running an accounting firm and still want to be in business in five years time, then you need to read this book. It's as simple as that."-Steve McIntyre-Smith, Consultant to the Public Accounting Profession

"Rob is a true global thought leader for the accounting profession. Rob understands global trends with local realities. Remaining Relevant is a must read for every firm that wants to thrive today and into the future." -Shannon Vincent, Consultant to the USA CPA profession

"Technology is enabling and will demand the accounting profession to transform. From changing the engagement and service mix within a firm, to fixed fee billing and off shoring... everything is up for review. As long-term industry insider and visionary, Rob has the unique capability to help accountants focus on what is important through his direct, and at times confronting, analysis of the profession. A must read." -Tim Reed, CEO, MYOB