The Remote Control in the New Age of Television (Hardcover)

Hardcover. Remote control tuning encourages a form of interactive television using a technology already available in 80 percent of American households. Editors Walker and Bellamy have compiled the first book of state-of-the-art research on a topic of growing interest to media researchers, practitioners, and students. Chapter authors combine survey measurements with recorded observations of viewing behavior, an analysis of the program sources accessed during grazing, experimental studies of remote control use, and historical and critical analyses. Specific topics include: the history of the remote control device, gender differences in its use, family communication and parental control of the device, remote controls and selective exposure to media messages, the impact of remote controls on programming and promotion, remote controls and critical perspective on television, and future technologies. This volume is rooted in social scientific research, but theoretically and methodologically broad in scope. Combines survey measurements with recorded observations of viewing behaviour, experimental studies of remote control use, and historical and critical analyses. Examples include: gender differences in its use; and family communication and parental control of the device. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…