Renaissance Selling: Enduring Wisdom from the Italian Masters

Step into a world of the past that will change your future. Vince Pesce has woven the best of timeless sales principles into a historical setting that will force even the most complex product sales professionals to reflect on the fundamentals of their trade. "Renaissance Selling" is partly a story about a struggling sales apprentice during the Italian Renaissance, but, more than that, it is a handbook for sales success that goes well beyond the "how-to" of selling. The "why-to" pf professional selling is addressed in topics such as familial love, pride and ethics in one’s work, appreciating diversity, innovation in selling, and many others. Pesce also emphasizes the importance of the spiritual foundations central to professional selling. In "Renaissance Selling" we meet the likable but frustrated Giuseppe who is trying to reach the ultimate level in sales professionalism, that of a sales master. Recognizing that his sales are consistently lower than the rest of the sales staff, he embarks on a sales training program that will inspire, empower, and instruct any sales professional. Giuseppe records the basis of this program in the Chronicles: a list of timeless principles and fundamental characteristics that all salespeople should possess.