This book explores, from a feminist and intersectional perspective, how masculinities have been (re)negotiated in today’s European digital sphere. By considering new gender-based European trends and scenarios – for example, #metoo, gender ideology, and cultural backlash – the book addresses masculinities in a time of social, political, economic, and cultural transformations in Europe.

Bringing together research focused on online media representations of what it means to be and behave “like a man” in today’s Europe, and the way audiences have reacted to those representations, the analysis contributes to a comprehensive reflection on the stereotypes that underlie discourses in online media and how audiences co-opt, confront, criticize, renegotiate, and seek to promote gender alternatives that challenge gender (in)equity.

This timely volume will be of interest to all scholars and students of media studies, digital and new media, gender and masculinity, feminism, digital cultures, critical cultural studies, European cultural studies, and sociology.

About the Author

In�s Amaral is an Associate Professor at the Faculty of Arts and Humanities of the University of Coimbra. PhD in Communication Sciences from the University of Minho, In�s is a researcher at the Centre for Social Studies. She has developed research on sociability in digital social networks, participation, and social media; gender and media; feminist media studies; masculinities; media and digital literacy; technologies and active aging; audiences; and disinformation.

Rita Bas�lio de Sim�es is an Assistant Professor at the Faculty of Arts and Humanities of the University of Coimbra and a researcher at the Centre for Social Studies. PhD in Communication Sciences, her research interests focus on media and gender, digital sociability, hate speech and violence, critical internet studies, and media regulation.

Sofia Jos� Santos is an Assistant Professor of International Relations at the Faculty of Economics of the University of Coimbra and a Researcher at the Centre for Social Studies. PhD in International Relations, Sofia studies the politics of media representations and media production from a critical and feminist perspective, focusing on international relations; peace, violence, and security studies; masculinities; and technopolitics.

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