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Bibliographic Details

Title: Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing
Publisher: Portfolio Hardcover (edition )
Publication Date: 2004
Language: English
ISBN 10: 1591840546
ISBN 13: 9781591840541
Binding: Hardcover
Condition: Very Good

About this title

Synopsis

A marketing expert and author of the best-selling The End of Marketing as We Know It demonstrates the power of renovation over innovation within a business environment, explaining how to revitalize marketing strategies, improve growth, and retool one's business in order to improve the chance for success. 30,000 first printing.

About the Authors

Sergio Zyman is the bestselling author of The End of Marketing as We Know It as well as the chairman of the Zyman Group, a strategic consulting firm whose clients include EDS, ConAgra Foods, Alcoa, and Blockbuster. He is also the namesake of Emory Universitys new Zyman Institute for Brand Science.

Armin A. Brott is a business writer.

Sergio Zyman is chairman of Zyman Group, a growth strategy consulting firm.

"About this title" may belong to another edition of this title.

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AZ Texts LLC
228 Park Ave S Suite 38827, New York, NY, 10003, U.S.A.

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