Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing. This item is unavailable.
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Language: English
Published by Portfolio Hardcover, 2004
- Hardcover
- Used
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- Title
- Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing
- Author
- Zyman, Sergio
- Publisher
- Portfolio Hardcover
- Publication year
- 2004
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1591840546
- ISBN 13
- 9781591840541
A marketing expert and author of the best-selling The End of Marketing as We Know It demonstrates the power of renovation over innovation within a business environment, explaining how to revitalize marketing strategies, improve growth, and retool one's business in order to improve the chance for success. 30,000 first printing.
"Synopsis" may belong to another edition of this title.
About the Author
Sergio Zyman is the bestselling author of The End of Marketing as We Know It as well as the chairman of the Zyman Group, a strategic consulting firm whose clients include EDS, ConAgra Foods, Alcoa, and Blockbuster. He is also the namesake of Emory UniversityÂs new Zyman Institute for Brand Science.
Sergio Zyman is chairman of Zyman Group, a growth strategy consulting firm.
Armin A. Brott is a business writer.
Sergio Zyman is chairman of Zyman Group, a growth strategy consulting firm.
"About the title" may belong to another edition of this title.
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