The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management (Management for Professionals)

Pekka Aula, Jouni Heinonen

ISBN 10: 3319372645 / ISBN 13: 9783319372648

Published by Springer 2016-08-23, 2016

About this Item

Seller Inventory # 6666-IUK-9783319372648

Bibliographic Details

• Title: The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management (Management for Professionals)
• Publisher: Springer 2016-08-23
• Publication Date: 2016
• Language: English
• ISBN 10: 3319372645
• ISBN 13: 9783319372648
• Binding: Paperback
• Condition: New

About this title

Synopsis

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être and a guarantor of trust.

About the Author

Pekka Aula is a professor in Communication at the University of Helsinki, Finland. He received his M.A. (1993) and doctorate (1999) in organizational communication from Helsinki University. Aula has conducted research and published in reputation, organizational communication, online communications, and complexity and chaos theories related to different organizational aspects. Aula has published and edited several award winning books as well as published articles in edited volumes and journals such as Journal of Business Venturing, Public Relations Review, and Journal of Organizational Change.

Jouni Heinonen is one of the leading reputation management consultants in Europe. He has worked with international and local clients as a reputation and communication strategist for the last 15 years. Currently Jouni is Pohjoisranta Burson-Marsteller’s CEO and member of the EMEA Leadership team. He is the author of three books about reputation management. Jouni has a Masters’ degree from the University of Helsinki, Faculty of Social Sciences, majoring in communications.