It’s a game you’re already playing, whether you like it or not. You can choose to ignore it and remain at the mercy of what others say about you, or you can take the time to learn how it works. For those who do the potential benefits are unlimited.

Through pioneering research and interviews with a host of major figures ranging from Jay-Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Man Booker prize-winning Hilary Mantel, Waller and Younger reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.

About the Authors

David Waller is a partner in FTI Consulting, a global consulting firm, where he specialises in developing and executing strategic communications programmes for international companies, financial institutions and governments.

Rupert Younger is founder director of the University of Oxford’s Centre for Corporate Reputation, where he researches how reputations are created, sustained, destroyed and rebuilt.

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