Reputation Management (Management for Professionals)

ISBN 10: 3642192653 / ISBN 13: 9783642192654

Published by Springer, 2011

About this Item

Used book in good condition. May have some wear to binding, spine, cover, and pages. Some light highlighting markings writing may be present. May have some stickers and or sticker residue present. May be Ex-lib. copy. May NOT include discs, or access code or other supplemental material. We ship Monday-Saturday and respond to inquiries within 24 hours.

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Bibliographic Details

• Title: Reputation Management (Management for Professionals)
• Publisher: Springer
• Publication Date: 2011
• Language: English
• ISBN 10: 3642192653
• ISBN 13: 9783642192654
• Binding: Hardcover
• Condition: good

About this title

Synopsis

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?