Reputation Management

Language: English

Published by Springer, Springer Nov 2013, 2013

3642270743 / 9783642270741

Series: Book 3 of 339 - Management for Professionals

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This item is printed on demand - Print on Demand Titel. Neuware -Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist What are the state-of-the-art methods and tools to measure corporate reputation What are best practice examples and future trends in the field of corporate reputation management Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 308 pp. Englisch.

Seller Inventory # 9783642270741

Title
Reputation Management
Author
Sabrina Helm
Publisher
Springer, Springer Nov 2013
Publication year
2013
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3642270743
ISBN 13
9783642270741
Item weight
470 grams
Dimensions
235x155x17 mm
Series
Book 3 of 339: Management for Professionals

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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AbeBooks seller since January 23, 2017

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