Reputation Management

Sabrina Helm (u. a.)

ISBN 10: 3642192653 / ISBN 13: 9783642192654

Published by Springer, 2011

About this Item

Reputation Management | Sabrina Helm (u. a.) | Buch | Management for Professionals | viii | Englisch | 2011 | Springer | EAN 9783642192654 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand.

Seller Inventory # 107069678

Bibliographic Details

• Title: Reputation Management
• Publisher: Springer
• Publication Date: 2011
• Language: English
• ISBN 10: 3642192653
• ISBN 13: 9783642192654
• Binding: Buch
• Condition: Neu
• Dimensions: 241W x 160H x 23D millimeters 241 millimeters width by 160 millimeters height by 23 millimeters depth
• Weight: 629 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?