Reputation Matters: Why Branding & PR is Not Enough (Empowering Leadership Potential)
Language: English
Published by American Marketing Association, Toronto, 2023
- Softcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
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- Title
- Reputation Matters: Why Branding & PR is Not Enough (Empowering Leadership Potential)
- Author
- C. Middleton, Dr. Alan
- Publisher
- American Marketing Association, Toronto
- Publication year
- 2023
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 177780664X
- ISBN 13
- 9781777806644
- Illustrator
- Meaden, Andy
- Series
- Book 3 of 3: Empowering Leadership Potential
In this current world of unfettered social media access, organizations – private, public and not-for-profit – are more vulnerable to attacks, both legitimate and illegitimate. And yet many remain ill prepared for how to manage these types of crises.
Traditionally, organizational reputation has fallen under the purview of legal advisors, brand and public relations. While these professionals remain necessities, they are no longer adequate to wholly manage an organization’s reputation. Organizations now require clear ethical standards and practices to manage their reputation, and its why the practice area of Environmental, Social & Governance (ESG) has become a rapidly growing discussion among the C-Suite.
This book discusses the five major vulnerabilities organizations face providing cases for navigating a path that improves business outcomes. By moving away from relying solely on compliance and positive statements in brand and public relations, to also implementing improved ethics and values in an organization’s behaviour will set the stage for a resilient business that can flourish in the 21st century.
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Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
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