Reputational Risk : A Question of Trust

* Published in association with the Risk Management Association of the USA (RMA), the Association of Insurance and Risk Managers (AIRMIC), and the Institute of Risk Management (IRM),
* Will stimulate the thinking of executives and leave them wanting to do something about it (and give them the means to start)
* A topical, and increasingly important, issue reflected in recent scandals (Enron, Marconi), government responses (e.g. the Combined Code in the UK), and the continuing growth in consumerism

An organization’s own reputation is a valuable asset that is often insufficiently managed, if it is managed at all. This book not only outlines its importance, but it presents a new and insightful definition of the risk and proposes an approach for managing it properly. For the first time, a whole range of current issues (scandals and frauds, government legislation on risk management and reporting, the growth of consumerism, etc.) is targeted in a single logical argument on how to deal with it.

Aimed at directors and senior executives, professional risk managers, consultants and professional risk advisers, and students in advanced courses.

Ian Bates , BSC, FCA, has over 25 years’ experience in P+C insurance, most recently as major change program director and then strategy director.

Derek Atkins , BSc, PhD, MIM, CEng, FCII, FCMI, Chartered Insurer, has over thirty years’ experience of working for a large U.K. composite insurer, most recently as Director of Corporate Strategy and Planning. He currently runs own consultancy specializing in strategic management and insurance education

Lynn Drennan , BA, PhD, FCII, FIRM, ILTM, Head, Division of Risk, Caledonian Business School, Glasgow Caledonian University, is an internationally recognized academic, consultant, and conference speaker.