A Research Agenda for Digital Transformation: Multidisciplinary Perspectives

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary.

Digital transformation has been fundamentally changing the business world, and this prescient Research Agenda demonstrates how multidisciplinary perspectives are pertinent to our understanding of this process. Leading scholars across a wide range of business disciplines, including the study of SMEs and project management, share their in-depth knowledge on the innovative effects of digital transformation.

Examining the myriad of applications of digital transformation within the business landscape, such as within data science, digital supply chains and digital ecosystems, contributing authors detail the rapidly broadening capabilities of increased corporate digitization. They discuss the many promising impacts of developing technologies, from improved cyber security management to rapid data analysis. Ultimately, the book emphasizes the concept of business model innovation as the major factor in successful digital transformation.

Academic researchers of organization, marketing and business ethics interested in studying digital transformation will find this Research Agenda to be highly beneficial. Due to its practical implications, managers and practitioners hoping to involve themselves in digital transformation projects will additionally benefit from this exciting volume.

Edited by John Qi Dong, Associate Professor of Information Systems, Nanyang Business School, Nanyang Technological University, Singapore and Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen, the Netherlands