Research on the Communication of Contemporary Advertising Discourse in China(Chinese Edition)

YANG HAI JUN ZE : WEI XUE YAN

Language: English

Published by Shanghai University Press, 2023

756714817X / 9787567148178

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Language:Chinese.Paperback. Pub Date: 2023-10 Pages: 227 Publisher: Shanghai University Press This achievement systematically and completely outlines and explains the historical context and development characteristics of contemporary Chinese advertising discourse communication. explores the internal logical relationship of the changes in advertising discourse in contemporary Chinese advertising communication practice. and focuses on the realistic motivations of advertising discourse presentat.

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Title
Research on the Communication of Contemporary Advertising Discourse in China(Chinese Edition)
Author
YANG HAI JUN ZE : WEI XUE YAN
Publisher
Shanghai University Press
Publication year
2023
Condition
New
Binding
paperback
Language
English
ISBN 10
756714817X
ISBN 13
9787567148178

liu xing

Nanjing, JS, China

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