Research in Consumer Behavior: Consumption in Marketizing Economies :
ISBN 10: 1559387831 ISBN 13: 9781559387835
Published by Emerald Publishing Limited, 1994
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Synopsis:
This volume focuses very sharply on emerging economies, specifically on Croatia, Poland, Romania, India, China and Vietnam. Consumer-purchase behaviour is examined in terms of radical social change and complete transformation, and specific attitudes of female consumers are examined.
About the Author: Russell Belk is Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University. He is past president of the International Association of Marketing and Development, and is a fellow, past president, and Film Festival co-founder in the Association for Consumer Research. He also co-initiated the Consumer Behavior Odyssey and the Consumer Culture Theory Conference, two key events in qualitative consumer research. He received the Paul D. Converse Award and the Sheth Foundation/"Journal of Consumer Research" Award for Long Term Contribution to Consumer Research.
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Bibliographic Details
Title: Research in Consumer Behavior: Consumption ...
Publisher: Emerald Publishing Limited
Publication Date: 1994
Binding: Hardcover
Condition: Good