Research in Consumer Behavior: Consumption in Marketizing Economies : 1994

Shultz, Clifford J., II/ Belk, Russell W./ Ger, Guliz (Editor)

ISBN 10: 1559387831 / ISBN 13: 9781559387835

Published by Emerald Group Pub Ltd, 1994

About this Item

292 pages. 9.50x6.50x1.00 inches. In Stock.

Seller Inventory # x-1559387831

Bibliographic Details

• Title: Research in Consumer Behavior: Consumption in Marketizing Economies : 1994
• Publisher: Emerald Group Pub Ltd
• Publication Date: 1994
• Language: English
• ISBN 10: 1559387831
• ISBN 13: 9781559387835
• Binding: Hardcover
• Condition: Brand New
• Weight: 0.28 kilograms

About this title

Synopsis

This volume focuses very sharply on emerging economies, specifically on Croatia, Poland, Romania, India, China and Vietnam. Consumer-purchase behaviour is examined in terms of radical social change and complete transformation, and specific attitudes of female consumers are examined.

About the Author

Russell Belk is Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University. He is past president of the International Association of Marketing and Development, and is a fellow, past president, and Film Festival co-founder in the Association for Consumer Research. He also co-initiated the Consumer Behavior Odyssey and the Consumer Culture Theory Conference, two key events in qualitative consumer research. He received the Paul D. Converse Award and the Sheth Foundation/"Journal of Consumer Research" Award for Long Term Contribution to Consumer Research.