Research in Consumer Behavior
Language: English
Published by Emerald Group Publishing Limited, 2011
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Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011. Sprache: Englisch Gewicht in Gramm: 505.
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- Title
- Research in Consumer Behavior
- Author
- Russell W. Belk
- Publisher
- Emerald Group Publishing Limited
- Publication year
- 2011
- Condition
- Neu
- Binding
- Gebundene Ausgabe
- Language
- English
- ISBN 10
- 1780521162
- ISBN 13
- 9781780521169
- Item weight
- 505 grams
"Research in Consumer Behavior" presents cutting-edge consumer research, whether empirical or conceptual, qualitative or quantitative. The majority of papers in this volume have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011. The Conference is the premier event for consumer culture research which tends to be qualitative, ethnographic, and cultural in orientation and draws a variety of scholars from around the world. Many of these scholars are housed in academic marketing department, but they also come from fields of anthropology, sociology, cultural studies, and communications as well as from industry. The papers selected for this volume are those judged to be the best among those selected for the conference from submissions to the conference peer review. This marks the third volume of "Research in Consumer Behavior" that has been able to publish the top "Consumer Culture Theory" papers.
"Synopsis" may belong to another edition of this title.
About the Author
Russell W. Belk - York University, Canada
Kent Grayson - Northwestern University, USA
Albert M. Muniz Jr. - DePaul University, USA
Hope Jensen Schau - University of Arizona
Kent Grayson - Northwestern University, USA
Albert M. Muniz Jr. - DePaul University, USA
Hope Jensen Schau - University of Arizona
"About the title" may belong to another edition of this title.
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