Today, designers design services, processes and organizations; craft skills no longer suffice. We need to discover, define and solve problems based upon evidence. We need to demonstrate the validity of our claims. We need a guide to design research that can educate students and be a reference for professionals. And here it is: a masterful book for 21st century designers.′
- Don Norman, Professor and Director of Design Lab, University of California San Diego, and former Vice President, Advanced Technologies, Apple ′Muratovski provides a structured approach to introducing students and researchers to design research and takes the reader through the research process from defining the research problem to the literature review on to data collection and analysis. With such practical and useful chapters, this book should prove to be essential reading in design schools across the world.′
- Tracy Bhamra, Professor of Sustainable Design and Pro Vice-Chancellor of Enterprise, Loughborough University
Design is everywhere: it influences how we live, what we wear, how we communicate, what we buy, and how we behave. In order for designers to design for the real world, defining strategies rather than just implementing them, they need to learn how to understand and solve complex, intricate and often unexpected problems. This book is a guide to this new creative process. With this book in hand, students of design will:
- understand and apply the vocabulary and strategies of research methods
- learn how to adapt themselves to unfamiliar situations
- develop techniques for collaborating with non-designers
- find and use facts from diverse sources in order to prove or disprove their ideas
- make informed decisions in a systematic and insightful way
- use research tools to find new and unexpected design solutions.
Research for Designers is an essential toolkit for a design education and a must-have for every design student who is getting ready to tackle their own research.
By combining design-led innovation and strategic foresight with agile and lean management principles, Prof. Gjoko Muratovski helps organisations become human-centric, more efficient, and future-proofed. Prof. Muratovski has more than 25 years of experience working and collaborating with Fortune 500 companies, universities, and governments from around the world, including the U.S. Federal Government, Australian State Governments, NASA, International Space Station (ISS), World Health Organization, UNESCO, Greenpeace, TATA, Johnson & Johnson, P&G, Toyota, Ford, General Motors, Fiat Chrysler Automobiles, Amazon, and Facebook.
Prof. Muratovski is the Provost and Chief Academic Officer of the AIAT | Australian Institute of Advanced Technologies (Australia), an Innovation Consultant at Stanford University (USA), and Project Partner with the BMW Group + QUT Design Academy (Australia). He also holds a range of other academic appointments, including Adjunct Professor at SWPS University of Social Sciences & Humanities (Poland), Adjunct Professor at Queensland University of Technology (Australia), Adjunct Professor at Anant National University (India), and Visiting Professor at University of Zagreb (Croatia).
Prior to these, he was Industry Professor at Deakin University (Australia), Visiting Professor at the Copenhagen Business School (Denmark), Guest Professor at Tongji University (China), Visiting Professor at Accademia Italiana (Italy), Scholar-in-Residence at the Frank Lloyd Wright’s Fallingwater Institute (USA), and Endowed Chair and Director: Ullman School of Design at the University of Cincinnati (USA). Some of the other high profile roles that he has held include Director of the Victorian Government program Digital Futures (Australia), Scientific Expert for the Ministry of Education, University, and Research (Italy), High-End Foreign Expert with the State Administration (China), Technical Expert with the Dumfries & Galloway Council (Scotland), Advisor to the Auckland Council (New Zealand), Advisor to the Office of the Prime Minister (Macedonia), Advisor to the Ministry of Economy and Industry (Israel), and an Advisor to the White House Presidential Innovation Fellows Program (USA).
Prof. Muratovski has also been an invited member of thought leading organisations such as the Yale Higher Education Leadership Summit (USA), Oxford Digital Leaders Network (UK), Oxford University Society (Australia), Forbes Councils (USA), and the Future of Learning (India). He is an Ambassador for the Good Design Awards (Australia), Fellow of the Designers Institute (New Zealand), and Fellow of the Design Research Society (UK). He holds a PhD in Design Research and Corporate Communication Strategies.
