Research on the Impact of Social Capital on Consumer Knowledge Sharing in Online Brand Communities(Chinese Edition)

ZHANG JIE MEI

Language: Chinese

Published by China Economic Publishing House, 2020

7513662037 / 9787513662031

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Language:Chinese.Paperback. Pub Date: 2020-05-01 Publisher: For China Economic Publishing House to establish an interactive relationship between consumers and brands. it is necessary for companies to cultivate and operate their own online brand communities.?However. most companies are not aware of the use of online brand communities to build their endogenous competitive advantages. so they fail to establish a continuous brand relationship. resulting in a lot of community content that is worth.

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Title
Research on the Impact of Social Capital on Consumer Knowledge Sharing in Online Brand Communities(Chinese Edition)
Author
ZHANG JIE MEI
Publisher
China Economic Publishing House
Publication year
2020
Condition
New
Binding
paperback
Language
Chinese
ISBN 10
7513662037
ISBN 13
9787513662031

liu xing

Nanjing, JS, China

5-star seller

AbeBooks seller since April 7, 2009

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