Synopsis
See how interesting the behavioral sciences can be with Gravetter/Forzano's RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, 7th Edition. Inviting and conversational, the text leads you through the research process from start to finish, using a step-by-step approach that emphasizes the decisions researchers make at each stage. Current research examples are selected to be of particular interest to students like you. Learning objectives help you focus on what's important and give you opportunities to apply your learning and test your understanding. Chapter after chapter, the authors' "lecture in a book" style delivers clear explanations of topics that make the text easy to read and understand.
About the Authors
The late Frederick J Gravetter was professor emeritus of psychology at State University of New York, Brockport. While teaching at Brockport, Dr. Gravetter specialized in statistics, experimental design and cognitive psychology. He received his bachelor’s degree in mathematics from M.I.T. and his Ph.D. in psychology from Duke University. In addition to publishing several research articles, Dr. Gravetter co-authored STATISTICS FOR THE BEHAVIORAL SCIENCES and ESSENTIAL OF STATISTICS FOR THE BEHAVIORAL SCIENCES.
Lori-Ann B Forzano is a professor of psychology at State University of New York, Brockport, where she regularly teaches undergraduate and graduate courses in research methods, statistics, learning, animal behavior and the psychology of eating. Her research examines impulsivity and self-control in adults and children and has been published in the Journal of the Experimental Analysis of Behavior, Learning and Motivation and The Psychological Record. Dr. Forzano also co-authored ESSENTIALS OF STATISTICS FOR THE BEHAVIORAL SCIENCES. She received her PhD in experimental psychology from the State University of New York at Stony Brook.
James E. Witnauer is Associate Professor of Psychology and Director of the Neuroscience Program at the State University of New York Brockport, where he teaches undergraduate courses in experimental psychology and graduate courses in statistics and biopsychology. He earned a Ph.D. in Cognitive Psychology from State University of New York, Binghamton and a BA in Psychology from State University of New York, Buffalo State College. Dr. Witnauer’s research aims to test mathematical models of learning and behavior and has been published in Behavioural Processes, Journal of Experimental Psychology: Animal Behavior Processes, and Neurobiology of Learning and Memory. He serves as consulting Editor at Learning & Behavior. Dr. Witnauer has also coauthored Essentials of Statistics for the Behavioral Sciences.
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