Research Methods For Business: A Skill Building Approach

Research Methods For Business, 8^th Edition explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and Presenting the Research Report—the text enables students to develop the skills and knowledge required to successfully create, conduct, and analyze a research project.

Now in its eighth edition, this popular textbook has been thoroughly updated to incorporate substantial new and expanded content, and reflect current research methods and practices. The text uses a unique blended learning approach, allowing instructors the flexibility to custom-tailor their courses to fit their specific needs. This innovative approach combines the face-to-face classroom methods of the instructor with internet-based activities that enable students to study what they want, when they want, at their own pace.

Roger Bougie is Associate Professor at the TIAS School for Business and Society (Tilburg University, The Netherlands), where he teaches executive courses in Business Research Methods. He has received a number of teaching awards, including the Best Course Award for his course on Business Research Methods. Dr Bougie's main research interests are in marketing, consumer behaviour, organizational change and managerial decision making. Dr Bougie authored or coauthored numerous papers published in peer-reviewed journals such as the Journal of the Academy of Marketing Science, Journal of Social Marketing and the Journal of Promotion Management, books, book chapters and cases in the area of Marketing and Business Research Methods. Dr Bougie is ad hoc reviewer for the Journal of Business Research, the Journal of Marketing Research, the Journal of Service Research and Marketing Letters.

Uma Sekaran was Professor Emerita of Management, Southern Illinois University at Carbondale (SIUC), Illinois. She obtained her MBA degree from the University of Connecticut at Storrs and her PhD from UCLA. She was the Chair of the Department of Management and also the Director of University Women's Professional Advancement at SIUC when she retired from the University and moved to California to be closer to her family. Professor Sekaran authored or coauthored eight books, 12 book chapters and more than 55 refereed journal articles in the management area and presented more than 70 papers at regional, national and international management conferences. She also won recognition for significant research contributions to cross-cultural research from US and international professional organizations. She received Meritorious Research Awards both from the Academy of Management and SIUC and was conferred the Best Teacher Award by the University.