Research Methods for Business: A Skill Building Approach (4th Edition)

Sekaran, Uma

ISBN 10: 0471203661 / ISBN 13: 9780471203667

Published by Wiley, 2002

About this Item

Fast Free Shipping â Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Seller Inventory # GWV.0471203661.VG

Bibliographic Details

• Title: Research Methods for Business: A Skill Building Approach (4th Edition)
• Publisher: Wiley
• Publication Date: 2002
• Language: English
• ISBN 10: 0471203661
• ISBN 13: 9780471203667
• Binding: Hardcover
• Edition: 4th Edition
• Condition: very_good

About this title

Synopsis

Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book.
* The issues in cross-national research in sampling and data collection are thoroughly discussed.
* The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.

From the Publisher

Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more.