Research Methods for Business Students

Mark N.K. Saunders

ISBN 10: 0273716867 / ISBN 13: 9780273716860

Published by Pearson Education Limited, United Kingdom, Harlow, 2009

About this Item

A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the 'student choice' and run-away market leader. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines. The following online resources support the text: For Students: self-assessment questions, glossary, revision "flashcards", tutorials for SPSS and NVivo, plus Smarter Online Searching Guide For Instructors: teaching manual, powerpoint slides, testbank. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Seller Inventory # GOR002047720

Bibliographic Details

• Title: Research Methods for Business Students
• Publisher: Pearson Education Limited, United Kingdom, Harlow
• Publication Date: 2009
• Language: English
• ISBN 10: 0273716867
• ISBN 13: 9780273716860
• Binding: Paperback
• Edition: 5th or later Edition
• Condition: Very Good
• Weight: 1202 grams

About this title

Synopsis

Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations.

 

 

So, if you're thinking . . .

 

'How do I choose my topic?'

'I'm confused by all these different philosophies'

'I need to collect my data; what do I do first?'

‘When and what do I need to write?

 

. . . then, open this book to discover:

• Regular checklists and ‘Progressing your research project’ sections to give you step-by-step practical guidance on the process
• A glossary of clear definitions for 600 research terms
• Cases and examples of students’ and academics’ research and topical news articles illustrating research in practice
• Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis, and writing about and presenting your research

Don’t forget to visit www.pearsoned.co.uk/saunders  where you can use online tutorials on research software, such as IBM SPSS Statistics and NVivo, test yourself with hundreds of multiple choice questions, analyse over 60 further case studies, and learn how to search the Internet more efficiently and effectively with our Smarter Online Searching guide!

 

 

Start your project with confidence and complete it with success!

Mark Saunders is Professor of Business Research Methods at The Surrey Business School, University of Surrey. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.

About the Author

Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.