This revised and fully-updated edition continues to provide students with the knowledge, understanding an necessary skills to complete a piece of business research. The content is academically rigorous with an engaging and accessible style. Written as a self-study guide, the reader is taken step-by-step through the research process, while numerous worked examples, real-life case studies and student activities bring to life the realities of undertaking business research. Research Methods for Business Students is suitable for final year undergraduate and masters students. Using real-life case studies and written with a student-centered approach, this new text provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.
Features and benefits include: Discussion of a range of web based approaches for collecting data, Internet addresses for selected on-line Government datasets from throughout the world, Advice on undertaking research in international settings, Section on presenting research findings orally, New case studies with discussion questions, Additional international worked examples and diagrams, Enhanced website with separate student and lecturer sections, The best selling Business and Management research methods text book, Application of appropriate information technology integral part of text, Wide variety of worked examples from across business and management, Self check questions with answers for each chapter, Help with progressing the student's research project, Case studies with discussion questions, Annotated further reading.
Research Methods for Business Students (3rd edition)
Mark NK Saunders, Oxford Brookes University Business School
Philip Lewis, Gloucestershire Business School, University of Gloucestershire
Adrian Thornhill, Gloucestershire Business School, University of Gloucestershire
This revised and fully-updated edition continues to provide students with the knowledge, understanding and necessary skills to complete a piece of business research. The content is academically rigorous with an engaging and accessible style. Written in a manner which greatly facilitates self-study, the reader is taken step-by-step through the research process, while numerous worked examples, real-life case studies and student activities bring to life the realities of undertaking business research.
New features:
- Discussion of a range of web based approaches for collecting data
- Internet addresses for selected on-line Government datasets from throughout the world
- Advice on undertaking research in international settings
- Section on presenting research findings orally
- New case studies with discussion questions
- Additional international worked examples and diagrams
- Enhanced Website with separate student and lecturer sections
- Extensive glossary with over 300 definitions of key terms
Classic features:
- The best selling Business and Management research methods text book
- Application of appropriate information technology as an integral part of the text
- Wide variety of worked examples from across business and management
- Self check questions with answers for each chapter
- Help with progressing the student's research project
Research Methods for Business Students is suitable for final year undergraduate and masters students.
