Research Methods for Business Students
Language: English
Published by Prentice Hall, 2012
- Softcover
- New
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- Title
- Research Methods for Business Students
- Author
- Mark Saunders
- Publisher
- Prentice Hall
- Publication year
- 2012
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0273750755
- ISBN 13
- 9780273750758
A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management.
The sixth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the ‘student choice’ and run-away market leader.
The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
The following online resources support the text:
- For Students: self-assessment questions, glossary, revision “flashcards”, tutorials for SPSS and NVivo, plus Smarter Online Searching Guide
-
For Instructors: teaching manual, powerpoint slides, testbank
"Synopsis" may belong to another edition of this title.
About the Author
Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.
"About the title" may belong to another edition of this title.
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