Research Methods in Business Studies (4th Edition)
Gronhaug, Kjell,Ghauri, Pervez,Ghauri, Pervez
Language: English
Published by Pearson, 2010
- Softcover
- Used
Condition: Used - Fair
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- Title
- Research Methods in Business Studies (4th Edition)
- Author
- Gronhaug, Kjell,Ghauri, Pervez,Ghauri, Pervez
- Publisher
- Pearson
- Publication year
- 2010
- Condition
- Acceptable
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0273712047
- ISBN 13
- 9780273712046
- Edition
- 4th Edition
A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.
Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.
The following online resources support the text:
For Instructors: PowerPoint slides
"Synopsis" may belong to another edition of this title.
About the Author
Dr. Pervez Ghauriis Professor of International Business at Kings College London.
Dr Kjell Gronhaugis Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway..
"About the title" may belong to another edition of this title.
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