Title: Research Methods in Business Studies: A Practical Guide (3rd Edition) Ghauri, Pervez and Gronhaug, Kjell
Publisher: Ft Pr
Publication Date: 2005
Language: English
ISBN 10: 0273681567
ISBN 13: 9780273681564
Binding: Soft cover
Edition: 3rd Edition
Condition: New

About this title

Synopsis

This clearly written introduction is ideal for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. Written in a concise and accessible style, it demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

About the Author

Kjell Gronhaug is Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway.

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