Research Methods in Business Studies : A Practical Guide
Ghauri, Pervez N., Gronhaug, Kjell
ISBN 10: 0273681567 ISBN 13: 9780273681564
Published by FT Press, 2005
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Soft cover
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About this Item
Description:
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP30906070
Synopsis:
This clearly written introduction is ideal for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. Written in a concise and accessible style, it demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.
About the Author: Kjell Gronhaug is Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway.
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Bibliographic Details
Title: Research Methods in Business Studies : A ...
Publisher: FT Press
Publication Date: 2005
Binding: Soft cover
Condition: Good
Edition: 3rd Edition.