The ultimate reference text for both students undertaking academic research and practising managers.
- Coverage of both qualitative and quantitative research methods, ensuring a balanced analysis
- Practical guidance on conducting research and writing reports, showing you the ‘how’ as well as the ‘what’
- Detailed coverage of research ethics, the development of conceptual frameworks for research, the use of case study method and analysis of qualitative data, giving you everything you need to conduct your project
- International case studies and examples from leisure and tourism literature, giving you a true relevance to your learning
- Questions, exercises and further reading for each chapter, enabling you to practice what you have learnt
Tony Veal is Adjunct Professor at the School of Leisure, Sport and Tourism, University of Technology, Sydney, Australia.