Research Methods for Managers
Gill, John, Johnson, Phil
Sold by Better World Books, Mishawaka, IN, U.S.A.
AbeBooks Seller since August 3, 2006
Used - Soft cover
Condition: Used - Very good
Ships within U.S.A.
Quantity: 1 available
Add to basketSold by Better World Books, Mishawaka, IN, U.S.A.
AbeBooks Seller since August 3, 2006
Condition: Used - Very good
Quantity: 1 available
Add to basketFormer library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Seller Inventory # 46435826-6
Research Methods for Managers enables students to take their first steps in project work, confident that they are on firm ground in their choice of methodological approaches to the problems that they have set themselves. In the experience of the authors, this is what students engaged in research usually find most difficult. The authors` aim is to present a balanced approach to research methodology in business and management, and to offer intending researchers a wider range of options than deductive approaches alone.
The authors address the key philosophical foundations of the main methodological approaches to research in management and business. The text is practical and user-friendly, with a step-by-step approach and examples and exercises drawn from business. The book deals with all aspects of the research process, and especially with deciding on an approach or strategy and formulating the research plan.
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