Many researchers find themselves unprepared for the challenges of studying or working with populations that may be outside their personal expectations and experiences, affecting their ability to accurately represent the lived experiences of marginalized and vulnerable communities. Written by a diverse group of international scholars within the fields of strategic communication and communication studies, this volume provides real-world insights from researchers who not only have direct experience working with marginalized populations, but many of whom are members of these communities. Imperatives include critical lessons for access and accessibility in research. Contributors draw on their own studies to guide readers through the main phases of research, including study design, data collection, and data analysis.

The volume is especially suited as a supplementary text for researchers and students studying qualitative research methods in strategic communication and communication studies.

About the Author

Staci B. Smith is visiting scholar at the University of Mississippi, USA.

Brian G. Smith is Professor and department Chair of Integrated Marketing Communications at the University of Mississippi, USA.

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