Research Methods for the Marginalized

ISBN 10: 1032860774 / ISBN 13: 9781032860770

Published by Taylor & Francis, 2025

About this Item

Staci B. Smith is visiting scholar at the University of Mississippi, USA.Brian G. Smith is Professor and department Chair of Integrated Marketing Communications at the University of Mississippi, USA.This edited volume expl.

Seller Inventory # 2124287526

Bibliographic Details

• Title: Research Methods for the Marginalized
• Publisher: Taylor & Francis
• Publication Date: 2025
• Language: English
• ISBN 10: 1032860774
• ISBN 13: 9781032860770
• Binding: Soft cover
• Condition: New

About this title

Synopsis

This edited volume explores how to effectively and ethically conduct social science research and work with marginalized and vulnerable populations.

Many researchers find themselves unprepared for the challenges of studying or working with populations that may be outside their personal expectations and experiences, affecting their ability to accurately represent the lived experiences of marginalized and vulnerable communities. Written by a diverse group of international scholars within the fields of strategic communication and communication studies, this volume provides real-world insights from researchers who not only have direct experience working with marginalized populations, but many of whom are members of these communities. Imperatives include critical lessons for access and accessibility in research. Contributors draw on their own studies to guide readers through the main phases of research, including study design, data collection, and data analysis.

The volume is especially suited as a supplementary text for researchers and students studying qualitative research methods in strategic communication and communication studies.

About the Author

Staci B. Smith is visiting scholar at the University of Mississippi, USA.

Brian G. Smith is Professor and department Chair of Integrated Marketing Communications at the University of Mississippi, USA.