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An analysis of research techniques in the service industries, focusing on the lack of direction in this field, and describing the whys and wherefores of research in this particular area, with a view to providing a practical perspective. An analysis of research techniques in the service industries, focusing on the lack of direction in this field, and describing the whys and wherefores of research in this particular area, with a view to providing a practical perspective.
Title: Research Methods in Service Industry ...
Publisher: Cengage Learning
Publication Date: 1998
Binding: Soft cover
Condition: Good