Designed to introduce students to conducting and analyzing research, this engaging new book consistently integrates research methods and statistics, allowing students to learn concurrently about different research designs and the appropriate statistics to use when analyzing data. Numerous examples and practical applications help readers gain interest in the material while diminishing the anxiety students experience while taking this course. In every chapter, the authors develop and apply research topics and examples from the current research literature across all aspects of the research process. Using conversational language, the text prepares students for both graduate work and for critical analysis of research as professionals and informed citizens.

About the Authors

Kathrynn (Kathy) A. Adams earned her PhD in general experimental psychology from the University of Alabama in 1977. She was a Charles A. Dana Professor of Psychology at Guilford College when she retired in 2017 after 37 years of teaching. Her professional interests include gender issues, relationships, and teaching pedagogy. She worked with the Preparing Future Faculty Program for 20 years and helped establish the Early College at Guilford, a nationally ranked high school. In her spare time, she spends as much time as possible outdoors, practices yoga, and bakes chocolate desserts.

Eva K. McGuire earned her PhD in clinical psychology from Virginia Commonwealth University in 2002. She is a Charles A. Dana Professor of Psychology at Guilford College, where she has taught since 2003. Her research interests include environmental psychology and computer-mediated communication. Eva enjoys walking, yoga, and bike riding, and she loves to listen to live music.

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