Research Methods, Statistics, and Applications

One of the greatest strengths of this text is the consistent integration of research methods and statistics so that students can better understand how the research process requires the combination of these elements. The end goal is to spark students′ interest in conducting research and to increase their ability to critically analyze it.

In the new second edition of the text, Katherine Adams and Eva Lawrence have integrated additional information on online data collection and research methods, additional coverage of regression and ANOVA, and new examples to engage students. 

Kathrynn (Kathy) A. Adams earned her PhD in general experimental psychology from the University of Alabama in 1977. She was a Charles A. Dana Professor of Psychology at Guilford College when she retired in 2017 after 37 years of teaching. Her professional interests include gender issues, relationships, and teaching pedagogy. She worked with the Preparing Future Faculty Program for 20 years and helped establish the Early College at Guilford, a nationally ranked high school. In her spare time, she spends as much time as possible outdoors, practices yoga, and bakes chocolate desserts.

Eva K. McGuire earned her PhD in clinical psychology from Virginia Commonwealth University in 2002. She is a Charles A. Dana Professor of Psychology at Guilford College, where she has taught since 2003. Her research interests include environmental psychology and computer-mediated communication. Eva enjoys walking, yoga, and bike riding, and she loves to listen to live music.