Research Methods and Techniques in Public Relations and Advertising (Paperback)

The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.

Bayram Oğuz Aydın holds a PhD in Public Relations and Publicity from Selçuk University. His research interests include online communities, education in public relations, online reputation management and crisis management.

Emine Şahin is Assistant Professor at Gaziantep University. She holds a PhD in Public Relations and Publicity from Selçuk University. Her research focuses on advertising, interculturality, interpersonal communication and image management.