Research Methods: A Tool for Life

“Research Methods: A Tool for Life” will bring research to life for readers. Firmly based in the scientific method, the book explains how the result of psychological research makes a difference for people every day.

This book explains how to conduct meaningful research using a wide array of methodologies and to assess ideas critically. Readers will also appreciate the social and cultural factors that influence how they carry out research and how they interpret it. Readers will explore contemporary research, the latest developments in research strategies and data analysis, and a discussion of issues important to psychologists. The book is written in a clear and engaging style that illuminates difficult concepts. Each chapter also presents controversies that illustrate the methods of that chapter. The goal is to ensure the development of research skills and understanding for all readers.

Research Methods: A Tool for Life Bernard Beins, Ithaca College After reading this book, students will understand how to conduct meaningful research using a wide array of methodologies. They will also appreciate the social and cultural factors that influence how they carry out research and how they interpret it. To help engage students, each chapter presents controversies that illustrate the methods of that chapter.

Highlights:

• Discussions of controversies in psychology stimulate student interest while explaining important methodological concepts.
• Covers the effects of culture and society on research.
• Study/review questions allow students to rehearse material they have read.
• Running glossary teaches students the meanings of psychological terms as they encounter them in their reading.
• End-of-chapter reviews reinforce the material in the chapter.