Paperback. Pub Date: 2020-12-01 Pages: 247 Language: Chinese Publisher: The integration of physical channels and electronic channels of China Social Sciences Press has become the trend of modern business development. and multi-channel consumer behavior has become a concern in the industry and academia Hot spot.?Based on theories of perceptual integrity. self-regulation and trust transmission. this book reveals the influence mechanism of perceptual channel integration on consumer behavior in d.

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Bibliographic Details

Title: Research on Perception Channel Integration and Consumer Behavior(Chinese Edition)
Publisher: China Social Sciences Press
Publication Date: 2020
Language: Chinese
ISBN 10: 7520379116
ISBN 13: 9787520379113
Binding: paperback
Condition: New

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Social Sciences Pub 2020-12-01 247 Chinese The integration of physical channels and electronic channels of China Social Sciences Press has become the trend of modern business development. and multi-channel consumer behavi...

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