The most concise and accessible introduction to qualitative, quantitative, and mixed methods approaches used in the social sciences Designed for courses in the social sciences, this concise, accessible introduction to qualitative and quantitative methods walks students through the research process step-by-step, from designing and implementing a study to analyzing results and reporting the findings. This fully revised fourth edition features new examples, increased coverage of media and technology, and additional research tips.

About the Author

Lori Wilkinson is an associate professor in the Sociology Department at the University of Manitoba, where she teaches courses in ethnic relations, Canadian society and culture, and survey research methods. She is an internationally recognized expert on immigration and refugee studies, in particular on immigrant youths' adaptation to the Canadian economic and educational experience. Her commitment to her department, faculty, university, students, and community was recognized in 2008, when she was the recipient of the Faculty of Arts Professor of the Year award. Lori is also involved with the Canadian Sociological Association (CSA) and is currently working on updating the organization's ethics guidelines. She was the adaptor of the first two Canadian editions of The Research Process and is the co-author of the OUP title Understanding Social Statistics, published in 2015. Gary D. Bouma is an emeritus professor of sociology at Monash University. Susan Carland is a senior lecturer in the faculty of arts at Monash University

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