Research in Psychology: Methods and Design

Thoroughly revised for increased clarity, this experimental psychology text focuses on experimental methodology and the scientific way of thinking. It provides comprehensive information on current research methods, yet remains readable and engaging. Specifically, topics include data handling, idea generation, experimentation, and research design and methods. Includes sections on estimating subject needs, and survey information on the use of animals in research.

A CAREFUL BALANCE OF DETAIL IN A READABLE, ENGAGING STYLE!

HERE'S WHAT YOUR COLLEAGUES HAVE TO SAY ABOUT THE NEW THIRD EDITION:

"The writing style is wonderful! It is clear and engaging, as if he were talking directly to the students... Topics are covered very clearly, with a knack for pointing out the pitfalls in conducting or interpreting research." --Margaret Ruddy, The College of New Jersey

"I like the author's writing style including the level of the content material and its readability. ... I especially liked the Epilogue. I have never seen this type of presentation in any text. I felt it provided the students with a convenient "resting place" after the final chapter of the text,"-- William P. Smotherman, Binghamton University - SUNY

"This is the most complete and coherent synthesis of the most prominent issues in modern research methods. ... The author does a great job summarizing a broad, diversified, and contentious field."  -- Brad Smith, University of South Carolina

"Goodwin makes research sound interesting and even fun (a challenge for me and for other instructors of undergraduate students). ... I routinely ask my students to give ratings of the textbook on a 10 point scale, and the average rating given to Goodwin's Second Edition is approximately a 9 .." -- Jason L. Hicks, Louisiana State University

"Coverage is good--some really important things are covered here that I've seen missing in other texts.--Thomas Joiner, Florida State University