Research on Retail Demand Forecasting and Performance Evaluation Driven by Big Data(Chinese Edition)

LI LIN ZE . ZHANG JUN . LU WEN TING . HU XIAO QIAN

Language: English

ISBN 10: 7563839577 (ISBN 13: 9787563839575)

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Seller: liu xing, Nanjing, JS, Chinaliu xing

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Paperback. Pub Date: 2025-12 Pages: 176 Publisher: Capital University of Economics and Business Press This book conducts innovative research and discussion on marketing issues in retail supermarkets. On the one hand. it studies the demand analysis and forecasting of key fresh food categories. providing retail supermarkets with scientific marketing basis and corresponding pricing. procurement. and promotion plans. On the other hand. it proposes a targeted marketing performance evaluation index.

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Bibliographic details

Title
Research on Retail Demand Forecasting and Performance Evaluation Driven by Big Data(Chinese Edition)
Author
LI LIN ZE . ZHANG JUN . LU WEN TING . HU XIAO QIAN
Condition
New
Binding
paperback
Language
English

liu xing

Nanjing, JS, China

5-star seller

AbeBooks seller since April 7, 2009

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NAN JING SHI JIANG NING QU NING YUAN DIAN ZI SHANG WU ZHONG XIN

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